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About Squeaky Little Wheel Bakery

Mission

Squeaky Little Wheel Bakery's mission is simple. Produce delicious easy-to-prepare and sustainably-packaged donut mix kits for customers who value homemade but enjoy convenience.

Our donut mixes are:

  • Made without dairy, eggs, honey, soy, artificial colors, or artificial flavors.
  • Made with high quality recognizable ingredients you would find in your own kitchen.
  • Made and packaged entirely by hand.
  • Produced and packaged with the environment in mind.
  • Made in Denver, Colorado (tested and perfected at 5400 feet).

 

Values

We value honesty, integrity, and transparency.

As such, we commit to:

  • Being clear about what is and what is not in our products. You have a right to know what's in your food. Ingredient labels can be found on each product page.
  • Only using ingredients we would feed to our own family and friends. We love these people so it goes without saying, we only use high quality ingredients from sources we trust.
  • Environmentally friendly packaging. The packaging we use for our mixes is intentionally minimalist (we would like to think that you're buying our product for the yummy mixes, not a pretty package.) Our donut mix boxes are made from 100% recycled materials, are recyclable/biodegradable, and our ingredient bags are made from cellulose and are 100% commercially compostable.

 

Who is behind Squeaky Little Wheel?

My name is Shannon Lovelace-White and I launched Squeaky Little Wheel Bakery in May 2019. Prior to launching, I worked at a bakery here in Denver. As a former farmers' market manager, I was acutely aware of the waste issue associated with produce but it wasn't until I worked in a commercial kitchen that I understood just how much waste was associated with commercial food production.

From the copious amounts of single use gloves (a health department requirement), to the plastic piping bags, to the overproduced baked goods that were tossed at the end of the day, I knew there had to be a more eco-friendly way to feed America's donut addiction.

Every day at the bakery my thoughts were consumed with how I might help eliminate some of the waste. I began to tinker in my home kitchen to figure out how I could convert my own cake recipes into cake donut mixes that could easily produce delicious bakery quality donuts in a home kitchen, thereby eliminating the need for single use plastic waste and ensuring less food waste in the process.

Upon sending my sister an eco-friendly care package with everything she needed to make fancy donuts in her own kitchen, I thought I might be on to something and Squeaky Little Wheel Bakery was born!

 

What is the story behind the name Squeaky Little Wheel?

Squeaky Little Wheel is actually a nickname given to me by an old co-worker. My co-worker and I had very different work styles. He was a “go with the flow” guy whereas I was a “if it’s broke, let’s fix it” girl.

One day after I presented yet another unsolicited solution for a workplace issue, my co-worker looked up from his breakfast to declare that he had just had a revelation. My initials didn’t actually stand for Shannon Lovelace-White but instead for Squeaky Little Wheel.

He was right! I never was content with the status quo and always sought to make improvements to whatever I was working on. When I left my 9 to 5 job to pursue a career in baking, I tackled it with the same drive, identifying problems and looking for opportunities to create new and better solutions.